2026
Next-Gen

product launch emails

2026 Next-Gen

product launch emails

MY ROLE

art director + designer

As part of the suite of deliverables for the Next-Gen product launch, I executed the announcement and post-order confirmation emails. Repurposing imagery from the HQ team, and messaging from the Product Marketing team, the goal of these emails were to inform and educate consumers about the new robot upgrades and how they can get started using their robot, after purchase. Additionally, it was important to visually differentiate each model’s set of emails because so many products were launching at once.

launch emails

Purpose: Announce the new products and their top features to encourage viewers to learn more or pre-order.

deep dive emails

Purpose: Go more in depth into product features and upgrades to drive viewers to purchase.

post-order emails

Purpose: Confirm purchase and start onboarding consumers by educating them on how to set up their new robot.

  • Leah Andriotis | Content Strategy + Copy

    Annie Colella | Copy

    Picea | Product Imagery

    Another Thing Agency | Product Imagery

    Me | Art Direction + Design