organic social media posts worth honoring
MY ROLE
art director, strategist, content creator
This page showcases the posts I’ve executed, art directed, and ideated that may have not performed as well as other successful posts, but were very fun to create and still showcase more of my best work from a concept and design standpoint.
five nights at irobot
The team’s first true production. This idea was led by Social Manager, Kyle Eber, who envisioned a Roomba twist on the popular video game, Five Nights at Freddy’s. The goal was to upload the post during the release of the new game in the series, Secret of the Mimic, and target fans of the game.
I executed the final video, which takes you through our version of the game as an overnight security guard at the iRobot HQ.
Can you make it through the night safely?
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Kyle Eber | Idea + Direction
Nyx Green | Set Designer
Me | Final Video + Poster Designs
Kate Kiladis | Film
Brianna Drake | Set Assistant + Poster Designs
peanuts x roomba
While brainstorming holiday post ideas, my thought pattern went Christmas > Charlie Brown > “How does Roomba fit in?” > cleaning up > Pig-Pen > dirty > Roomba cleans up after Pig-Pen!
This resulted in the idea to illustrate a comic strip where Roomba detects Pig-Pen’s iconic dust cloud. As huge Peanuts fans, our Social Associate, Brianna Drake, asked her sister to illustrate the comic for us.
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Me | Idea + Art Direction
Abby Drake | Comic Artist
Kyle Eber | Caption copy
roomba zodiac signs
In 2025, the company launched several new robots. The team waited patiently until each model was released, so we could make a Roomba zodiac post.
Kyle Eber (Social Manager) and I collaborated closely on this post to create something really fun, creative, and shareable with our audience.
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Kyle Eber | Copy + Caption
Me | Design
stop-motion unboxing
Leadership wanted the team to film and upload unboxing videos of some of the new Roomba models that launched in 2025.
Thinking outside the box (literally), I directed our content creator to film a stop-motion video of the unboxing, so it stood out from the others.
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Me | Idea, Animation, Video Editing
Kate Kiladis | Stop-motion Filming
Kyle Eber | Caption copy
roomba mocktail recipes
In honor of Dry January, I came up with the idea to create Roomba-themed mocktail recipes.
This was a really fun post to experiment with illustration styles, while staying on-brand, and do something we’d never done before on social.
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Me | Idea + Design
Kyle Eber | Copy + Recipes
relatable illustrations
Silly, relatable illustration posts are very successful in terms of community sharing and engagement on Instagram. To put our own spin on this, I wanted to illustrate relatable, Roomba-themed graphics to encourage our audience to share the posts to their Stories.
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Me | Idea, Illustrations, Copy
Kyle Eber | Copy
Brianna Drake | Copy
pop culture parodies
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Me | Idea + Design
Kyle Eber | Copy
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Me | Idea, Design, Caption
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Me | Idea, Animation
Kyle Eber | Caption
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Me | Idea, Design, Copy
Kyle Eber | Caption
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Ian Brown | Idea
Me | Design
Kyle Eber | Caption
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Me | Idea, Design, Copy, Caption
Kyle Eber | Copy