reactivation
emails

reactivation emails

MY ROLE

designer

The objective of this project was to design 3 one-time reactivation emails targeting distinct customer segments at different stages of their ownership journey.

I designed each of these emails repurposing existing template modules, so the email teams could build with live text for a smoother localization process.

touch one

Email subscribers who have not purchased a Roomba

The goal was to drive consideration and product discovery, with the primary message of how today’s Roomba robots make cleaning smarter, simpler, and more effortless than ever.

touch two

Product owners who are
not App connected

The goal was to re-engage past purchasers and encourage robot upgrade consideration.

touch three

Connected users who haven’t used their Roomba in a long time

The goal was to re-engage app-connected users by encouraging renewed use of their current robot or consideration of the latest generation of robots.

  • Kyla Mooney | Content Strategy + Copy

    Picea | CGI Product Imagery

    Me | Design + GIFs