MY ROLE

page designer

The DTC team wanted a landing page created to connect users from paid media to an overview of the new Roomba Electro Plus 2-in-1 Disinfecting Hard Floor Cleaner. The task was to drive viewers to consider purchasing the product by laying out the top stories and benefits, and leading them to the product display page.

For the page experience, I pieced the best performing web components together to best communicate each story, pulled benefit-driven copy, and gathered imagery that provided the clearest see-say when paired with the messaging.