pet activation campaign
2026
MY ROLE
art director
This page showcases the posts I’ve executed, art directed, and ideated that have become some of the best performing content since reactivating the iRobot social platforms in late 2024. These posts contributed to a 300% increase in growth and 125% increase in engagement within the first year, and a continued KPI growth of 50% year-over-year.
paid media
I art directed the creative for this pet campaign, using the brand strategy and customer insights as a guide. For each marketing funnel, there were multiple versions of concepts needed for social media, Amazon, and HTML display banners.
In order to prove Roomba can keep up with pets, it was crucial to show that it can. Video assets were compiled from real UGC footage,
pet landing page
This is where the hundreds of brand awareness paid media assets led users to. The goal of this evergreen page is to educate viewers about why Roomba is the perfect helper to keep up with stubborn pet hair and pet messes.
I designed the page, animated banners, and repurposed existing imagery to make the visual journey engaging and impactful.
The consideration and conversion paid media assets led users to the Roomba Max 715 Vac’s product display page.
pet landing page
This is where the hundreds of brand awareness paid media assets led users to. The goal of this evergreen page is to educate viewers about why Roomba is the perfect helper to keep up with stubborn pet hair and pet messes.
I designed the page, animated banners, and repurposed existing imagery to make the visual journey engaging and impactful.
The consideration and conversion paid media assets led users to the Roomba Max 715 Vac’s product display page.