the inspo

For those that understand the reference, it’s only natural that iRobot would be fans of Parks and Rec.

One day during a team brainstorm, we were discussing ways we could set iRobot apart from the competition on social media. As the only brand that can claim the Roomba name, my idea was to create a DJ Roomba music playlist, curated by us, that our audience could listen to while they clean.

This idea started as just a one-off post idea for a Summer playlist, but then turned into an on-going series.