roomba’s version of spotify wrapped

Since the Spotify Wrapped campaign has become its own trend on social media every year, I wanted Roomba to be part of that conversation. Thus, Roomba Rewind was born.

In 2024 and 2025, the team gathered data and analytics to create our own year in review, using the Spotify Wrapped designs from those years as a starting point. Adding our own branding touches, it was important to pull from the existing creative in order to make the posts recognizable to viewers.